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Title details for Branding for the Public Sector by Paul Temporal - Available

Branding for the Public Sector

by Paul Temporal
ebook
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How to apply for-profit marketing strategies to non-profit organizations

Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

  • Presents strategies and actions for building a powerful, memorable public sector brand
  • Explains why the public sector will be the next huge growth sector in branding
  • Explores the competencies needed to successfully manage a public sector brand
    • Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: November 20, 2014

    OverDrive Read

    • ISBN: 9781118756270
    • Release date: November 20, 2014

    EPUB ebook

    • ISBN: 9781118756270
    • File size: 1134 KB
    • Release date: November 20, 2014

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    How to apply for-profit marketing strategies to non-profit organizations

    Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

  • Presents strategies and actions for building a powerful, memorable public sector brand
  • Explains why the public sector will be the next huge growth sector in branding
  • Explores the competencies needed to successfully manage a public sector brand
    • Expand title description text
    Business Nonfiction
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: November 20, 2014

      OverDrive Read
      ISBN: 9781118756270
      Release date: November 20, 2014

      EPUB ebook
      ISBN: 9781118756270
      File size: 1134 KB
      Release date: November 20, 2014

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English
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